The March 2026 Saga Furs auction is the right place to start. Every pelt on offer sold. All 3.4 million of them, across mink, fox and Finnraccoon, cleared completely. The aggregate brokerage value hit EUR 220 million, the highest figure in over ten years. Mink prices rose by an average of 76 percent year on year, with some categories up by 180 percent. Fox was up 40 percent. More than 500 buyers attended. Markus Gotthardt, CEO of Saga Furs, said confidence had fully returned to the market, and the numbers backed that up without qualification.
Anyone writing about fashion in 2026-2027 owes you that context first as we believe fur will be a big part of the season. What you see at retail this season is not arbitrary. It reflects a raw material market that has repriced sharply upward, driven by Asian demand, primarily from China and South Korea, meeting a supply base that contracted significantly over the past decade. Russian sable in particular is seeing the sharpest renewed appetite. We have covered the full auction story in our article The Fur Market's Most Dramatic Comeback in a Decade, and we are referencing it here because the price environment and the demand patterns are inseparable from the trend directions.
The Species That Lead This Season
Russian Sable
Sable is not expensive because of branding. The guard hairs are so uniform in length and density that the surface moves as one piece, rippling and springing back without any trace of disruption. It is also the warmest fur for its weight, by a considerable margin. A full-length sable coat is lighter than most heavy wool overcoats. Supply is government-regulated and cannot grow to meet demand. The rarest natural color grades like Carbonio, occur in very small numbers within that already limited harvest.
Forecast: full-length and three-quarter coats, natural undyed color. Client enquiries for sable in our showroom are at a multi-year high. This is the prestige direction of the season, and the supply constraints mean it stays that way.
Mink
Mink remains the broadest and most versatile material in the category. MANZARI sources from Saga Furs Velvet grade and Blackglama certified lots, the top fraction of each auction. The price increases are real and they are significant, but mink still offers more entry points than any other species because it works across every length and construction.
Forecast: Mink leads the contemporary direction. It reads as modern rather than traditional, sits well with the structured tailored outerwear shapes dominant in A/W 2026 to 2027, and is more practical for daily use. Let-out mink in full and three-quarter lengths is the choice for clients who want the classic long coat done properly.
Swakara
Swakara comes from Karakul lambs raised in Namibia, where the breed has been developed for over a century. The name is a protected geographic designation. What distinguishes it from every other fur is the tight, naturally occurring curl pattern and the semi-gloss surface it produces. No two pelts are identical. The result is a coat with genuine visual depth and an almost graphic quality that reads very differently to the softness of sable or chinchilla.
Forecast: Swakara has its audience and that audience is loyal, but it is probably not the breakout species of this particular season. The broader runway direction in A/W 2026 to 2027 is favouring softer, more fluid silhouettes over the structured and graphic, which is where Swakara performs best. It remains a strong choice for clients who know exactly what they want from it. For someone coming to fur for the first time this season, the other species in this list are likely to feel more aligned with where fashion is pointing right now.
Chinchilla
The softest fur available. Chinchilla has genuinely hypoallergenic properties because the fibres are so fine. A single coat requires a large number of precisely matched pelts, and the matching process alone, aligning the natural color gradient from slate-grey tips to a white underbelly across the full garment, takes significant time before any cutting begins. Sourcing top quality chinchilla skins has become increasingly difficult. The pool of pelts that meet the standard required for a coat of genuine quality is smaller than it was, and prices are expected to increase further as a result. If you are considering a chinchilla piece, this season is a better moment to buy than the next one will be.
Forecast: occasion and evening wear. For a single investment piece worn for the moments that call for it, there is nothing that competes on surface quality.
Fox
Fox fur's long guard hairs and voluminous underfur create an architectural warmth and visual drama that mink and sable do not attempt. Its natural color variations give designers a ready-made palette. After a period of commercial softness in recent seasons, fox prices increased approximately 40 percent at the March 2026 auction and all 275,000 fox and Finnraccoon pelts sold completely.
Forecast: fox is one of those materials that never really goes away, it just changes form. Some seasons it leads as a full coat. Others it works as oversized collars, statement wraps and trim on otherwise spare garments. This season it is doing the latter, and doing it well. If you are building a fur wardrobe or adding to one, a fox trim or statement collar piece is the kind of thing that earns its place every year regardless of what the rest of the season is doing.
Color
The direction in color is straight forward, as fur is going back into fashion, the demand in natural colors grows. Undyed sable in honey and amber like colors, Blackglama mink in deep natural black, the steel-blue of chinchilla, the graphic contrast of Swakara. Undyed fur is having a strong moment because the material itself makes the case.
One More Thing: Spring and Summer Are the Right Time to Buy
Most people think about buying a fur coat in October-February. By that point, stock at the best price levels is already gone, and if you are looking at a specific piece in a specific species and length, you are competing with everyone else who had the same idea at the same time.
The fur retail cycle works against the instinct to shop in season. Prices are at their most competitive in spring and summer, when demand is quiet and retailers have more room to move. The coat you buy in May is the same coat that will be sitting on a waitlist in November, and it will cost more in November. That is not a sales line. It is just how the inventory cycle works.
With A/W 2026 to 2027 shaping up to be one of the stronger fur seasons in recent memory, buying ahead of it makes particular sense this year. The auction results we described at the start of this article have pushed raw material costs to their highest level in over a decade. Those costs will be reflected in what is available at retail from September onward. Buying now, while the season is still ahead of you, means getting the coat you actually want rather than whatever is left when the temperature drops.
At MANZARI, we take orders and commissions year-round. If you have a species, length and construction in mind, the off-season is the right time to get it made properly and at the right price. You will have it ready for October, when the season begins and fur will be, if this forecast holds, very much where fashion is pointing.
The Short Version
Sable in full or three-quarter length is the prestige direction. Sheared mink is the broadest opportunity. Swakara is bringing new clients to the category. Chinchilla is the right choice for someone making a single occasion investment. Fox is back after a difficult run, repriced and relevant again.
MANZARI has always been sourcing from the best lots of Saga Furs, Blackglama and similar auction houses, grades and providers. Every coat in our collection is built from full skins using the construction appropriate to the species and the length. If you are trying to work out which direction makes sense for your wardrobe, our team is available through our stores and online.
References
- Saga Furs Oyj, March 2026 Auction Official Release, sagafurs.com
- Saga Furs Oyj, March 2025 and June 2025 Auction Reports
- MANZARI, The Fur Market's Most Dramatic Comeback in a Decade, manzari.store
- Associated Press, Chiuri makes Fendi creative debut with fur-forward looks, February 2026
Frequently asked questions